Asheville: Pay It Forward


The world could sure use some good old-fashioned beerlanthropy* right now. So, here’s your chance to pay it forward to our local frontline heroes, who could really use a friendly pint on their day off.

Here’s How It Works:  Add this item to your shopping cart, and we’ll be sure that one 6-pack of Catawba beer is gifted to a local worker** who is providing medical support to Covid-19 patients. We’ll then match your donation with another 6-pack for a second recipient.

**If you prefer your Pay-It-Forward purchase to go to a particular person, please write NOMINATION in the customer comments of your shopping cart. Our program director will contact you at the end of the reporting to get your nominee’s contact info. Catawba will match your 6-pack with a second 6-pack. Your nominee will get to select a medical colleague for the second beer donation.



*Beerlanthropy is a term that was trademarked by our good friends at Bruisin’ Ales in Asheville. We certainly share their philosophy of using craft beer to give back to our local communities, and thought the term is more timely now than ever before. We use it here with sincere appreciation to all you beerlanthropists out there!

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